Companies actually spend way more money to become more memorable to the consumers. If you are specializing in a certain industry, you’re probably spending a good fortune in terms of promotion; whether or not, it is lead generation, ads, TV, radio, and more.
While you spend more money in generating leads, why don’t you acquire a memorable phone number to drive those leads to the right place?
Paul Faust, the Vice President of Business Development for Primary Wave Media and RingBoost, the leader of the vanity number marketing said when consulted about the legal services industry, “Given a choice, most lawyers would prefer to be contracted by a prospect on the phone rather than through email or a website lead.” This absolutely makes sense because according to some studies, inbound call convert more revenue than web leads; thus, having a memorable landline phone number would most definitely help on your ROI.
Primary Phone Number Products
When asked about various primary phone number products in the industry today, Paul enumerated four of them.
Vanity Phone Numbers
According to Paul, these are the numbers that are often just words or a mix of letters and words that are designed to be remembered easily by people. They can be assigned depending on one’s geographic location to protect a company’s territory. They help create a strong brand in the industry. An example of which would be a firm using 1-800-HURT-NOW.
The easy dial products are numbers that also help in quick recall. An example of this would be 1-800-180-8000.
Local Phone Numbers
Instead of settling for the phone number that the telecommunications company provides you, you can personalize a local number to be either a vanity or an easy dial. According to Paul, most businesses want both local and toll-free numbers; thus, they opt for this one.
Big companies that have made it their objective to advertise their products a lot usually use tracking numbers in order for them to easily determine which advertisers deliver the best rates. However, accurate tracking isn’t always this easy. If you want to keep tabs on your ads accurately, it’ll probably best that you ask how the consumer heard about your company.
Easily Recalled Phone Numbers
Note that easily recalled phone numbers offer great help in terms of referrals. If the source of the referral tells another person to look you up, but he/she searches the web to find you, there might be a great chance that they’d find another company instead.
You might ask, so is one type of primary phone number better than the others? Should you acquire both local and toll free numbers? Paul Faust said, “It depends. Phone numbers are just one tool in your marketing arsenal, and the best choice for your firm depends on what you are currently doing in the marketplace. This is why the folks at RingBoost work with you to bring the perfect phone number solution specifically for your firm. Every market is different — usually, it is best to default to letting prospects decide by giving them both a local and toll free option.”