Guidelines on the Proper Use of Images

Images, also known as obrazy in Polish, are not only created or made for entertainment, but for communication as well. This has been used by our ancestors to tell a story — usually engraved in caves, stones and ancient papers. Today, advertisers use it to send messages to consumers and potential clients. As the old saying goes, “a picture is worth a thousand words”.

According to experts, words are stored in the short-term memory; meanwhile, images are stored in the long-term. With the increasing popularity of apps like Pinterest and Instagram, it is clear that we heavily rely on images to communicate for us. So, what does this mean to businesses, bloggers, and marketers?

How to Properly Use Images

  • Utilize an image that is appropriate for the message you wish to send out. You may want to use an image that would serve as cues and support for the significant points you want to emphasize in your brochure, blog, ad, or website. Note that the image should EXTEND the conversation, and not confuse. Make sure that the image has something to do with the topic.
  • Use a very attractive image to tell the story. Doing so doesn’t mean you should hire a professional, steal photos online, or become a Photoshop wiz. With the technology today, almost anyone can capture an attractive photo of a product or a person. More often than not, simple cropping and color enhancement can make a photo look captivating.
  • Let the image do its magic. If you use an image to communicate a message to your market, it is important that you shouldn’t hide its impact with the weight of many words. Allow the image to communicate.
  • Choose images according to your target audience. This is the primary role in communications and it is often abused by people. Remember that you are trying to reach an audience. Thus, the photos of something that you love might not connect well to your business or target audiences. Therefore, select an image that would communicate well.
  • Stick to one visual style and be consistent because the images that you use won’t only communicate your message and marketing. They would also say something about you, your business, and your style. Therefore, when you stick to one visual style, you’ll be sending a strong and consistent message.

Images can be used in a lot of things like newsletters, blogs, brochures, slide presentations, Facebook posts, online & offline advertising, and many more.

Choosing the Best Espresso Machine

There are a lot of models and brands of espresso makers in the market today and it’s quite difficult to handpick the best espresso makers out there. But in order to narrow your options, you may have to categorize them first according to their types before you decide which of them would best suit you.

Steam-Driven Machines

The first espresso makers are actually the steam-driven machines; while they are the oldest type, they are still used today by many coffee lovers. This type of machine makes use of steam pressure to force water into the coffee beans to produce a very strong cup of coffee. The cheapest and best espresso machine of this type would have to be Mr. Coffee ECM 160 4-Cup Steam Espresso Machine. It only costs less than $50.

Pump-Driven Machines

Pump-driven machines, on the other hand, make use of an electric pump to force water through the coffee beans. It is the type of machine that makes “true” espresso. It can be categorized into two: super-automatic espresso machines and semi-automatic espresso machines.

It is a common logic for most of us that when something is labeled “super”, it is the better version. However, in this case, that is wrong. The difference between these two machines isn’t about their performance, but about which of them best suits you.

best espresso makers

Image: designisthis.com

Semi-Automatic Espresso Machine

Semi-automatic espresso machine implies that some steps are automated, while others are not. Having this type of pump-driven machine would allow you to personalize your final product. Here are some of its features:

  • It has an automatic water temperature and pressure regulator so that you can create a perfect cup of espresso anytime.
  • It enables the user to adjust the flow of the steam and water according to its preference.
  • A user-operated pump allows you to manually turn the power on and off at preferred times for ultimate control.
  • There’s no built-in coffee grinder; hence you need to manually fill the port filter with ground coffee and tamp on them as well.

To put it simply, semi-automatic espresso machines allows you to manipulate how you want your coffee made according to its taste and temperature. The best budget semi-automatic pump-driven machine is the Gaggia Classic Espresso machine; it is an entry-level espresso machine that is just under $400.

Super-Automatic Espresso Machine

The super-automatic espresso machine, on the other hand, is about ease and convenience. Almost every step of brewing is automated; that means, all that’s left for you is to fill the hopper up with coffee beans and turn it on. Here are some of its features:

  • It has a built-in coffee grinder that automatically grinds and extracts the shot of espresso.
  • It has a one-button touch technology where you only have to push a button to get a quality espresso.
  • High-end models have an automated froth and milk dispenser that would give you more options for your coffee.

This type of machine is recommended for those who want an instant restaurant-quality coffee. The best budget super-automatic machine is probably the Nespresso Pixie.

Experience Only the Best Music in Your Car

For many of us, we consider our car as one of the most important things in our lives. This is primarily because we spend a lot of time in it and it allows us to go to places without having to ride with people we don’t know. Some people consider their cars as their companion because it makes them feel safe, comfortable, and entertained.

In any vehicle, the biggest entertainer is probably its music system; which is why majority of us spend a lot customizing it. So how do you customize or improve your sound system according to your liking? Here are some tips.

Replace the Speakers

It is important to note that in most cases, car speakers are the last thing on the manufacturer’s mind when building a car. While companies are becoming better over the years, it’s no secret that they are still using inexpensive speakers and amps that don’t deliver a high quality sound.

Replace these standard speakers and install the best set available in the market today. Choose the one that gives clarity and awesome bass.

Avoid Music File Compression

While compressed songs may sound good, some high- and low-frequency information may be lost when you compress your music; having a good sound system will be able to tell the difference. Hence, the higher the bit rate, the better the music sounds.

car speakers

Install Amplifiers

Install amplifiers on your car to give you a cleaner stereo power; thereby creating a difference in sound quality. You will notice how your music will sound better at any levels. It is essential to set these amplifiers properly; setting it too high might cause distortions.

Install Equalizers

Kill sound distortions on your car by adding an equalizer. Equalizers will help you adjust the frequency of your response; thereby allowing variation of the center point and width of the EQ band as it irons out your system.

Install Subwoofers

Having a good subwoofer in your car will balance the octaves in your music. It lets you hear tunes in a newer light. Aside from that, it also takes the load off your speakers. While people think that subwoofers are about the “boom”, you can actually adjust them to best suit your tastes.

Install Capacitors and Power Cables

If you are pushing your subwoofers hard, you might as well install a capacitor to consume a considerable amount of power. Additionally, use good power cables to let the current flow freely.

Gadgets for Christmas Gifts

The season of giving is just around the corner. Do you already have an idea what to give to your loved ones? Well, if you don’t, you might as well consider giving a gadget. With the advent of technology today it would be more fitting to give gadgets, especially to those who need them. With a lot of gadgets available in the market today, it is difficult to choose which to buy. To help you, here’s a list of the top gadgets that you can give as a gift.

Microsoft HoloLens

Although virtual reality is the “thing” in the world of technology, Microsoft is looking to bet big in a similar technology with a twist: Mixed Reality. By wearing a sunglasses-like HoloLens, holographic images will appear around your environment. It also has a headset that is said to be useful among professionals like surgeons and astronauts.

gadgets for men

Self-Balancing Hover Board

As soon as big stars, like Justin Bieber, were spotted using the hover board, you can suddenly see a lot of these things everywhere. This is why they’re bound to be a big hit this holiday season; however, there have been copyright disputes lately, so you may have difficulties finding them on the shelves.

OnePlus 2

OnePlus is a smartphone from China. While it is still a small company in a very big industry, a lot of people noticed it quickly. Its latest variation, the OnePlus 2, offers high quality specifications with an entry-level price of $329 with no contract; but there’s a catch, you need to have an invite to have one — this only adds to the hype around this smartphone.

DJI Inspire

The DJI Inspire is definitely one of the gadgets for men that will surely be a popular gift this Christmas season. It is a later model of the Phantom drone. It is bolder and a bit more expensive compared to the Phantom. This drone is recommended for those who love taking pictures and videos.

LittleBits Gizmos & Gadgets Kit

We’ve all heard how important STEM skills are —- science, technology, engineering, and math. An excellent way of encouraging your young kids to be hands-on in tech time is through LittleBits’ Gizmos & Gadgets kit — a pack of color-coded circuits with control boards and wiring that would help the kids learn the functions of video game consoles, as well as smartphones. It is helpful in preparing your kids to school.

Finding a Soulmate is Easy with These Mobile Apps

Whether our smartphone is a blessing or a curse, you can’t deny the influence it has on our lives as most can be done with it. In fact, you can even book a date with someone with this handheld device.

Tinder

Several years ago, the online dating industry has been dominated by big websites like Match.com and eHarmony. But, with the rise of Tinder, free dating online has been as easy as clicking, posting short profiles, posting photos, and scanning for potential dates with a few swipes left and right; in fact, you are asked to decide  whether the matches the app makes for you passed your standards or not by clicking the chat or pass button.

Dating Apps

Another app has been making rounds in the dating world today, and it’s called Hinge. Hinge utilizes your Facebook connections and finds you a match from the friends of your friends.

Meanwhile, Clover is an app that has features somewhat similar to that of Tinder with an added bonus of dating on demand. It is like Uber for dating where you are asked to choose a location and a date, and Clover will have someone meet and date you.

free dating

Clover.
Image: digitaltrends.com

There are several other dating apps that utilize various themes, such as “How About We”, wherein you post an idea on what a fun date is for you and you just wait and see who wants that kind of date as well. There is also League which is a mobile dating app that promotes exclusivity by carefully selected clients.

Why Mobile Dating Apps?

People nowadays opt to use mobile dating apps primarily because they are easier, more convenient, and discreet. The downside of this; however, is that there is uncertainty because some mobile profiles may be nonexistent or fake.

Nevertheless, the ease-of-use has led to the growth of Tinder’s company in 2 years. According to Tinder, they actually process over 1 billion swipes every day and they match about 12 million people in a day. When we say “match”, that means that 2 people have agreed to interact with one another; they either send each other messages or date in person.

Although Tinder is best known as the app for casual dating, it is starting to move beyond just that. There are a lot of people in different age groups that use the app. In fact, some actually even found love while on Tinder.