Although the landing page is not the last destination for the visitors of your website, but it is actually one of the most important destinations. This is primarily because this is the page that visitors click on the pay-per-click link that will first arrive on and will determine whether or not they’d stay long enough to finish the conversion; whether it is to contact you for appointment setting, make a purchase, or add themselves to your list of subscribers.
This makes your landing page a very important part of the conversion panel as they can boost SEO. Landing page designers recommend keeping the landing page in its top form, and here are some of their tips.
- Acquire a customized URL. Although you want the lading page to be on the same domain as the rest, it must have its own personal URL. It is important that you don’t stuff the page with keywords, but make it easy to remember for your clients. In addition, it is also important to note that if you have many campaigns, you can have a landing page for one campaign to make it easier to tailor according to the design and content which makes it easy to track the most effective campaigns.
- Keep a consistent branding. Note that the landing page doesn’t have to look the same as your social media page or your web page. However, it should be clearly yours. Make it standout, look unique, and filled with significant contents.
- Keep it simple. One of the greatest mistakes that most businesses do with landing pages is that they try to put too many contents on the page. Note that it is a way better idea to only have little information in the page with only a minimal design. The funnel should only be simple and the visitor shouldn’t have too much options. Having too many contents and a complicated landing page will only distract the client from the ultimate goal.
- Create a great copy. The copy found on your landing page should be concise. It would be best not to overwhelm nor distract the visitors of your web page with too much information or they won’t have the patience to complete the conversion. Make sure its contents are relevant, direct, and encouraging.
- Ensure that the landing page pays off. This holds true if you are asking your client to provide personal information. More often than not, just the promise of promos and discounts is enough; however there are other ways to make someone give you their e-mail address. Offer something in return like rewards.
- Ensure that the landing page is secure. Even though they are only giving you their email address that you could easily find from their Facebook profiles, consumers only want to transact with businesses that look legitimate. This implies that your landing page should have the proper SSL certificates and Google verifications as your actual web page, most especially if personal information is being asked and exchanged on the page.