Images, also known as obrazy in Polish, are not only created or made for entertainment, but for communication as well. This has been used by our ancestors to tell a story — usually engraved in caves, stones and ancient papers. Today, advertisers use it to send messages to consumers and potential clients. As the old saying goes, “a picture is worth a thousand words”.
According to experts, words are stored in the short-term memory; meanwhile, images are stored in the long-term. With the increasing popularity of apps like Pinterest and Instagram, it is clear that we heavily rely on images to communicate for us. So, what does this mean to businesses, bloggers, and marketers?
How to Properly Use Images
- Utilize an image that is appropriate for the message you wish to send out. You may want to use an image that would serve as cues and support for the significant points you want to emphasize in your brochure, blog, ad, or website. Note that the image should EXTEND the conversation, and not confuse. Make sure that the image has something to do with the topic.
- Use a very attractive image to tell the story. Doing so doesn’t mean you should hire a professional, steal photos online, or become a Photoshop wiz. With the technology today, almost anyone can capture an attractive photo of a product or a person. More often than not, simple cropping and color enhancement can make a photo look captivating.
- Let the image do its magic. If you use an image to communicate a message to your market, it is important that you shouldn’t hide its impact with the weight of many words. Allow the image to communicate.
- Choose images according to your target audience. This is the primary role in communications and it is often abused by people. Remember that you are trying to reach an audience. Thus, the photos of something that you love might not connect well to your business or target audiences. Therefore, select an image that would communicate well.
- Stick to one visual style and be consistent because the images that you use won’t only communicate your message and marketing. They would also say something about you, your business, and your style. Therefore, when you stick to one visual style, you’ll be sending a strong and consistent message.
Images can be used in a lot of things like newsletters, blogs, brochures, slide presentations, Facebook posts, online & offline advertising, and many more.