The Creation of an Effective Landing Page Design

Although the landing page is not the last destination for the visitors of your website, but it is actually one of the most important destinations. This is primarily because this is the page that visitors click on the pay-per-click link that will first arrive on and will determine whether or not they’d stay long enough to finish the conversion; whether it is to contact you for appointment setting, make a purchase, or add themselves to your list of subscribers.

Landing page designers

This makes your landing page a very important part of the conversion panel as they can boost SEO. Landing page designers recommend keeping the landing page in its top form, and here are some of their tips.

  • Acquire a customized URL. Although you want the lading page to be on the same domain as the rest, it must have its own personal URL. It is important that you don’t stuff the page with keywords, but make it easy to remember for your clients. In addition, it is also important to note that if you have many campaigns, you can have a landing page for one campaign to make it easier to tailor according to the design and content which makes it easy to track the most effective campaigns.
  • Keep a consistent branding. Note that the landing page doesn’t have to look the same as your social media page or your web page. However, it should be clearly yours. Make it standout, look unique, and filled with significant contents.
  • Keep it simple. One of the greatest mistakes that most businesses do with landing pages is that they try to put too many contents on the page. Note that it is a way better idea to only have little information in the page with only a minimal design. The funnel should only be simple and the visitor shouldn’t have too much options. Having too many contents and a complicated landing page will only distract the client from the ultimate goal.
  • Create a great copy. The copy found on your landing page should be concise. It would be best not to overwhelm nor distract the visitors of your web page with too much information or they won’t have the patience to complete the conversion. Make sure its contents are relevant, direct, and encouraging.
  • Ensure that the landing page pays off. This holds true if you are asking your client to provide personal information. More often than not, just the promise of promos and discounts is enough; however there are other ways to make someone give you their e-mail address. Offer something in return like rewards.
  • Ensure that the landing page is secure. Even though they are only giving you their email address that you could easily find from their Facebook profiles, consumers only want to transact with businesses that look legitimate. This implies that your landing page should have the proper SSL certificates and Google verifications as your actual web page, most especially if personal information is being asked and exchanged on the page.

What you need to know about Car Trackers

Vehicles with car tracking devices are integrated with the Global Positioning System, popularly known as the GPS. The GPS receives signals from the satellites that are in the outer space in order to give directions to a driver who’s unfamiliar with the area and to determine the location of a car. There are actually two kinds of GPS tracking devices: the passive and the active tracking systems.

Passive car trackers allow you to view records of your recent travel activities, total mileage, your destinations, and your speed. In fact, some devices have features that assist you with planning your travel itineraries and acquiring maps to your destination. All of the information it can provide may be transferred to your computer through a short-range radio frequency. However, you will only be able to transfer data when your vehicle returns to its original location or the base area that you have set which is usually your garage or parking lot. The user can then record the data or download the report from the computer.

Active car trackers, on the other hand, will be able to provide you with real-time data transfer. They utilize the internet in order to track locations and give you reports. Aside from that, they also feature real-time notifications by giving alerts to the user’s email or fax to send updates on the current location of your car. This connects with the signal as soon as the key is inserted into the ignition, and also when the car moves without the key inserted or near the car; the alert notification will then be sent to your email.

car tracking devices

The satellite will transmit the data to the website of the vendor of the device. The owner of the car will be able to visit that website to be able to view the reports they need. Aside from getting alerts from the website, e-mails, or fax, you can also choose to receive alerts and reports through an SMS on your mobile phone. Compared to other type of tracking device, the active tracking system is relatively more expensive which is primarily due to the real-time data transmission feature. Moreover, newer models now come with handy equipment, eliminating the need for installing power cables and antennas. With so many products on the market, has written an extensive guide on the best car tracking devices available on the market today.

In addition to tracking the exact location of your car and providing you information on your road trips, car tracking systems will absolutely give you a peace of mind. This is primarily because it reduces your anxiety on the thought of someone stealing your car; as soon as it get stolen, all the user has to do is to press a button and help will be on its way. When the thief runs away with the car, the owner will be able to determine the location of the car through the GPS tracking system which provides the exact location. This feature is actually also helpful when you get stuck in an accident or when you get stranded in a place such as the dessert or in the middle of the forest.

car tracking devices

Most tracking devices have a switch button wherein the driver can ask assistance for directions or for a rescue. As a matter of fact, some devices will be able identify when you’ve met an accident; as soon as the airbag deploys, it will signal and report the situation to the manufacture who will confirm it with you as they will try to contact you and will send for help as necessary. In the event of car trouble, on the other hand, a tracking device that features full services will be able to assist you in calling for a repair services or technician near your area.

Custom Software Development: The Works

Software applications that are designed and created especially for a certain user or group of users within an organization are products of custom software development. In contrast to the traditional software these software are designed to specifically address the needs of the organization. They are solely created for that group of people by a software company or a group of developers within the organization and are not sold to the market.

Traditional software are packaged software applications that are made available to everyone with different, but (at the same time) similar needs. Take for instance, Microsoft Excel is created and made for the public as a solution to everyone’s needs. However, it doesn’t cater to the needs that are specific to one organization compared to that of custom software.

Customized software development, on the other hand, involves the employment, development, and release of the software application to the organization. Take for example, an application designed for IBM will only be utilized by that company for which it is specifically designed. The software is created based on the company’s goals and implementation, thus it will only work for them.

Custom software development

Custom software development

The main advantage of the custom software is the mere fact that it’s able to provide features that traditional applications cannot. Creating an application according to the needs of the company will generate increased productivity among its workers. The cost of such development may be high but it can be offset by the assurance of increased efficiency. However, note that this should only be the course of action to take when the needs of the organization is unique and big enough to warrant for a customized software.

The downside of this application, however, is that it would require a significant amount of resources to create; thus, it comes with relatively high costs and risks. If the company designs to begin the software development, it needs to cover the costs associated with the development process. In conclusion, its cost would amount to a five-figure dollar range.

The risk that comes with developing customized software will differ according to the organization’s needs. The company must have an in-depth understanding of their organizational problems and how they want the software to address them. Note that identifying new problems during process is common, although it would only result to added costs since (more often than not) changes will be made; thus there is an increase need for time and effort.

Choosing a company that will develop the software for your company can be a very tedious and difficult task to do. Most of the small and large businesses need to look for small companies that will bid for the work, and then choose the company that will promise them a reasonable price and a high quality service. It is important to note that choosing a developer should never be about the money.  Instead, it should be about how flexible they are, their willingness to work with you, and how they will be able to give your company what it needs.

Bluebird POS: Convenient Retail Transactions

The Bluebird POS (point-of-sale) is developed to meet the needs of your business. Whether you own a food establishment, coffee shop, convenience store, or any retail type of business, this POS system is right for you.

Last January 11 to January 13, Bluebird has joined the yearly NRF show which was held in New York City. The event showcased handheld devices, mobile payment terminals, and new industry tablets. Bluebird is the only enterprise that manufactures devices that presents industrial mobile solutions; they have launched a wide range of product lineups to all the visitors of the event.

During the event, the enterprise has revealed new mobile solutions that will potentially aid business establishments to create customized in-aisle customer service that shoppers can also use in real time through the “Retail Experience Zone” settings, along with their business partners.

The activation of the “solution zone” is made through a joint promotion with the United States’ major partners in solutions; thereby promoting management of sales, payment through mobile, management of the store and warehouse, as well as the management of the logistics. This makes the different scenarios that occur in the retail industry a lot easier to solve and address.

The Bluebird POS enterprises has currently secured a customer recently and it is one of the large department stores in the US. The special achievement of their product attracted a lot of potential customers in the world retail market arena. This may be due to the credibility and durability of the products in one of the most competitive arena in the US market (considered to be the largest market in terms of industrial devices). Aside from that, the company has also gained a lot of revenue this year, increasing their profits to 30% compared to that of last year in various industrial distributors across the globe; they have also gained much from the financial, logistics, medical, manufacturing, and transportation industries.

Bluebird POS

BlueBird Revel Coffee Shop POS.

According to Lee Jang-won, the Chief Executive Officer of Bluebird enterprises, “Based on the experience and know-how to be the first to supply world’s first mobile POS terminals in major Korean department stores since 2003, Bluebird has been steadily targeting the North American  market which is known to be the heart of the our market today. The recent triumph of entering to the largest department stores in North America has been possible through customer-oriented products and specialized services through a competitive brand image. By creating a brand new value through total solutions, North America will become the door step in reaching out to the rest of the world’s retail market”.

Bluebird POS has been serving the business retail industry through mobile devices that capture data, payment and business tablets and other handheld devices. Through these devices, establishments can better help their customers through convenient and efficient interacting, acquiring data and managing their store operations at a distance, as well as receiving payments in a way that is comfortable for the customer.

The company is the first one in the world to produce and offer 3 kinds of products including barcode and RFID devices, printer equipped payment terminals, and business tablets.

Home Security today and tomorrow

A lot of revolutionary Home Security technologies were featured at Consumer Electronics Show (CES) in Las Vegas this week. Alarm systems, facial recognition technology for households, car alarms, almost invisible security cameras, and many more.

For example, Welcome system by Netatmo, which is unique in that it recognizes the members of a household using facial recognition technology, and send alerts to a user’s mobile device to indicate when a person has been detected, indicating whether or not it recognizes them.

best home security companies

The Netatmo Welcome, a home security camera that recognizes the people who live there (Photo: C.C. Weiss / Gizmag)

It may be easy to buy some new security gadget, but not so easy to install it properly. For this you need to call professionals.

When choosing your security system contractor, it’s important to follow FTC recommendations on how to detect scam.

Home security systems ensure protection of your home and family from theft and intruders, as well as disasters such as fire. They usually include placement of sensors around the house that will notify the home security companies’ personnel if there are any problems. One of the many advantages of having a home security alarm installed in the house is that most insurance companies will offer you discounted rates for insurance coverage. Some of the best home security companies that provide this system include ADT, Brinks Home Security, Ingrid Home Security, and Protect America.


ADT is one of the home security companies that offer various security options that include linking your system to your landline or cell phone. They also offer a wide variety of security plans, from simple home security alarms to fire detection. Aside from that, they also have video home surveillance option. Their basic security installation includes a wireless touchpad, 3 entry-point sensors, motion detector, and wireless keychain remote. You may also avail for additional security equipment; however, it may cost much. Their installation charge would cost you around $300; although they frequently offer rebates and special discounted rates. Their monthly fee is $42.99.

Brinks Home Security

Brinks Home Security system is a company that offers hard-wired security into your home; thus installation is absolutely necessary. Their basic plan includes installation of keypad, three sensors, motion detectors, interior siren, control panel, yard signs, and decals. This type of security plan requires automatic monthly or quarterly payments, depending on your preference. They will charge you with $31.99 monthly with an option to include carbon monoxide and fire detection features for an additional fee. This company provides optional warranty; however, if you decide to decline it, they won’t cover damages due to system malfunction. This security system would cost $155 for installation.

Ingrid Home Security System

Ingrid Home Security System will not require its subscribers a yearly contract. Instead, they offer them with several options, including a basic package of two keypads, 8 entry sensors, and a keychain remote. Aside from that, they also offer additional sensors, as well as extra equipment such as cameras and fire sensors for an additional cost. To reduce costs, you may choose to install the Ingrid Home Security System by yourself, and then just contact the company for the wireless activation of the sensors. Security equipment and installation would cost around $299.99 with a monthly fee of $29.99.

Protect America

Protect America has five various wireless packages depending on the size of your house and your need for security protection. Many homeowners choose this security system as they offer free installation and equipment. Each of their packages comes with talking control panels, internal sirens, door chimes, battery backup, one-button alarming, window decals, yard signs, as well as a lifetime warranty. However, additional equipment entails additional costs; these additional features include motion detectors, keychain remote controls, flood sensors, temperature sensors, and glass break detectors. Protect America requires their subscribers to pay monthly depending on the package they choose; monthly charges start at $29.95.